Market Entry & Registration
Regulatory coordination, import expertise, market preparation, pricing strategy, and launch planning.
Prestige Beauty. Medical Credibility. Nationwide Reach.
Building exceptional beauty brands across Syria.
Damac Beauty Distribution connects international skincare, beauty, and consumer health brands with Syria’s premium retail, pharmacy, dermatology, aesthetic, and professional channels.
About Damac
ABringing World-Class Beauty Back to Syria
At Damac Beauty, we believe Syria is entering a remarkable new chapter. As the country rebuilds and reconnects with the global marketplace, we see an extraordinary opportunity to introduce the world's most respected beauty, skincare, fragrance, and wellness brands to a new generation of consumers.
Our mission is simple: to become Syria's most trusted partner for premium beauty brands by combining international expertise with deep local market knowledge.
Founded by Wesam Al Ahmed, Damac Beauty is built on more than 25 years of experience developing luxury beauty businesses across the Middle East, Africa, and Asia. Throughout his career, Wesam has helped some of the industry's most respected companies expand into new markets, build successful distribution networks, launch flagship stores, and establish lasting relationships with retailers, physicians, pharmacies, and consumers.
His experience includes senior regional leadership roles managing internationally recognized skincare brands including Obagi Medical and ZO Skin Health, where he was responsible for business development, commercial growth, and market expansion throughout the region.
Beyond medical skincare, Wesam has also led the development of prestigious luxury fragrance and beauty brands, working with internationally acclaimed names such as Maison Francis Kurkdjian, The House of Oud, Maison Crivelli, and Thameen, while supporting the opening of flagship boutiques and premium retail concepts across the Middle East.
His commercial expertise extends across luxury department stores, specialty beauty retailers, concept stores, and premium distribution channels, including partnerships with internationally recognized retailers such as Bloomingdale's and Harvey Nichols. He has also contributed to the development and expansion of emerging brands including Hind Al Oud, Blends of Love, and Maison Origine.
Today, Damac Beauty combines this international experience with a genuine commitment to Syria's future. As restrictions have eased and investment returns to the country, we believe the Syrian beauty market represents one of the most exciting opportunities in the region. Consumers are eager for authentic, high-quality international brands, while global companies are seeking knowledgeable local partners who understand both international standards and the unique dynamics of the Syrian market.
From market entry to long-term brand stewardship.
Damascus and its surrounding premium commercial districts offer a sophisticated market for international beauty.
Damascus and its surrounding premium commercial districts offer a sophisticated market for international beauty.
We provide comprehensive market entry, regulatory guidance, brand development, sales, marketing, retail partnerships, physician channel development, logistics, and long-term brand building. Our objective is not simply to distribute products, but to build enduring brands that earn the trust of healthcare professionals, retailers, and consumers alike.
Wesam Al Ahmed also holds an Executive MBA in International Business from EUCLEA, Collège de Paris, and is ILM Level 3 Certified in Leadership and Management through City & Guilds (UK), reflecting his commitment to combining strategic leadership with operational excellence.
As Syria's beauty industry begins its next chapter, Damac Beauty is proud to help shape its future by bringing together global innovation, trusted partnerships, and a passion for excellence.
Damac Beauty
Connecting the world's finest beauty brands with the future of Syria.
Capabilities
Everything a brand needs to enter and grow.
Damac provides the local structure, relationships, execution, and market intelligence required to build an international brand with care.
National Sales Coverage
Eight dedicated salespeople supported by a 14-person internal team and active relationships across Syria.
Brand Launch & Development
Channel strategy, account targeting, launch sequencing, merchandising, promotions, and sustained brand-building.
Training & Education
A dedicated trainer supports product knowledge, professional education, brand consistency, and sell-through.
Warehousing & Fulfillment
One owned warehouse plus an established third-party logistics partner for dependable national distribution.
Digital Expansion
A dedicated e-commerce platform is currently under development to support future omnichannel growth.
Channels
One market. Multiple high-value touchpoints.
Premium Retail
Prestige beauty stores, boutiques, and select high-end retail partners.
Pharmacy
Premium pharmacies and dermocosmetic points of sale with educated customers.
Medical & Aesthetic
Dermatologists, plastic surgeons, aesthetic clinics, and professional skincare practices.
Professional Education
Product training, launch education, protocol support, and ongoing account development.
Brand Portfolio
Experience across prestige, professional, and consumer health.
Our portfolio reflects the categories we understand best: advanced skincare, physician-led beauty, prestige personal care, and high-recognition consumer health.
OBAGI
PETER THOMAS ROTH
STRIVECTIN
POO-POURRI
REVISION SKINCARE
ZO SKIN HEALTH
REVITALASH
PRESTIGE CONSUMER HEALTHCARE
Selected Prestige Consumer Healthcare Brands
PanOxyl · Stridex · DenTek · Summer’s Eve · Monistat · Compound W
Brand names and trademarks are the property of their respective owners. Portfolio representation may vary by agreement, channel, and market status.
Medical & Professional
Where clinical credibility meets commercial execution.
Damac has established relationships with dermatologists, aesthetic physicians, clinics, and professional skincare accounts. This makes us especially well suited to brands requiring education, consultation, protocol integration, and a high-trust recommendation environment.
- Physician-dispensed skincare
- Dermatology and aesthetic clinics
- Professional training and product protocols
- Premium pharmacy and dermocosmetic retail
- Post-procedure and advanced skincare categories
The Market Opportunity
Syria is ready for a more sophisticated beauty proposition.
Consumers are increasingly informed, ingredient-aware, digitally connected, and interested in products that combine visible results with international credibility.
Damac offers international brands a focused route into this opportunity through disciplined distribution, local relationships, professional education, premium placement, and nationwide sales coverage.
Growing DemandFor clinically credible, premium skincare and beauty.
Channel AccessAcross pharmacy, retail, dermatology, and aesthetics.
Local ExecutionFrom registration and import to training and sell-through.
Partner With Us
We understand what international brand owners need to know first.
Before entering a new market, brand owners want clarity: Who will represent the brand? Which channels will be covered? How will teams be trained? Where will products be placed? How will the brand be protected and developed?
Damac answers those questions with a clear national platform, active account base, experienced sales coverage, logistics infrastructure, medical-channel access, training capability, and a disciplined approach to long-term brand stewardship.
Start a ConversationWhat Damac brings to a partnership
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250 active accounts and growing
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Coverage across all of Syria
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Eight dedicated salespeople
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One trainer for education and launch support
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Warehouse and third-party logistics
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Retail, pharmacy, medical, and aesthetic access
Contact
Let’s discuss Syria.
For distribution partnerships, market-entry discussions, retail opportunities, or general inquiries, please contact our team.
help@damac.com
H628+R2Q, Qudssaya, Syria
For business privacy and security, detailed management information is shared directly during qualified partnership discussions.